This chapter will introduce you to various theoretical concepts of communication in general to help you to relate them to various day to day situations. Communication skills progresses from the birth of child to the adulthood to the oldhood. The learning of communication commences with the observation of the world surrounding you.

The nomenclatures of the various situations one may come across in his/her personal or formal life are the events of communication. Imagine, you complete your B. Sc. IT with flying colours and you find a different world outside the classrooms you have attended and you are confused to begin with, how will you face such unusual situations that you have never experienced?


The answer is if you are aware of the content of the communication skills you have learnt as a part of your academics, your half way is done. Now let us begin understanding each component of the soft skills you required to understand.


Every individual needs to be well equipped with the tools to communicate effectively, whether it is on the personal front, or at work. In fact, according to the management gurus, being a good communicator is half the battle won. After all, if one speaks and listens well, then there is little or no scope for misunderstanding. Thus, keeping this fact in mind, the primary reasons for misunderstanding is due to inability to speak well, or listen effectively.

The word communication is derived from the Latin word ‘communicate’ which means to make common, to transmit, or to impart the ideas, knowledge, feelings, emotions and gestures. According to the various dictionaries the definition of effective communication skills are as follows:

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“Effective communication skills includes lip reading, finger-spelling, sign language; for interpersonal skills use, interpersonal relations.”

“Effective communication skills are the ability to use language (receptive) and express (expressive) information.”

“Effective communication skills are the set of skills that enables a person to convey information so that it is received and understood. Effective communication skills refer to the repertoire of behaviors that serve to convey information for the individual.”

While it is an undisputable fact the communication forms one of the essential bases of human existence, yet most individuals overlook the need to refine their communication skills, from time-totime. Effective communication skills is a must whether it is individual or then effective team communication skills

Process of Communication

Communication is a two-way process in which there is an exchange and progression of ideas towards a mutually accepted direction or goal. For this process, to materialise, it is essential that the basic elements of communication be identified. These elements are: Ideation/Message, Sender, Encoding, Receiver, Medium and Transmission, Barriers, Decoding and Feedback.


Communication is essential for the internal functioning of any organisation. By integrating the managerial functions and serving to influence the behaviour and attitudes of people through persuasion, it encourages them to perform in order to achieve organisational objectives. The interaction between the different individuals working in a company or organisation takes place through different channels. These channels could be both informal and formal.

Informal channels transmit official news through unofficial and informal communicative interactions known as the ‘grapevine’. This informal communication network includes tea time gossip, casual gatherings, lunch time meetings and so on. These channels may not be very reliable as they may be company rumours or just gossip. Such channels are more active in organisations that are not transparent.

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As employees want to know what is going on in their organisation, they seek out unofficial sources of information. The grapevine is not always negative for an organisation and can, in fact, be helpful as it helps in positive group building by acting as a safety valve for pent-up emotions. It may help in building up organisational solidarity and harmony.

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